How to Use Empathy Maps for Successful DEI Communication in Your Organization

In this episode, Michelle discusses the practical steps of building an effective communications plan for workplace DEI initiatives. She first talks about the importance of understanding your audience—not just as a broad organizational segment, but as distinct individuals with unique profiles, needs, and influences. To do this, Michelle recommends using empathy maps and provides actionable guidance on how to create and utilize these maps to tailor communications that truly resonate.

She also breaks down the essential elements of a DEI communication plan, from clarifying your message and determining urgency to identifying delivery channels and establishing timing for dissemination. A recurring theme is the necessity of repetition; she notes that messages must often be communicated multiple times across various channels to ensure they stick. She reminds us that communication in the success of DEI programs and offers listeners practical checklists while pointing towards additional resources for deeper support.

Key Topics Discussed

• Importance of audience segmentation and empathy mapping for DEI communications

• How to build and use empathy maps

• Structuring a detailed DEI communications plan

• Determining urgency and appropriate tone for messages

• Identifying and approving communication stakeholders

• Choosing the right channels for message delivery

• Repetition and reinforcement in DEI messaging

• Resources and templates available for communication planning